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In order to succeed in lobbying, you must first and foremost be politically aware and have knowledge of the political landscape. What is your political profile? Are you aware of who and what politicians are about? Do you know which politicians you have to persuade and who else is in the political arena, friends and allies? How do you deal with political risk and what do you do about politicians making decisions that will inevitably fall on your business? The lobbying game is not the preserve for the privileged few with deep pockets, personal contacts and an encyclopaedic knowledge of politics. All that is needed is the confidence and the wherewithal to go out and make a compelling case, at the right time, to the right people. To become an influential player in the corridors of power you must know what decisions are going to be made, who will be taking them, and how to shape the debate and the decisions. This book shows you how to get on the inside track, make your presence felt, and make politics work for you. It also can be applied to your business or personal success. The author draws on 30 years? successful lobbying in European and international arenas to life the veil on this elusive art, revealing strategies he has used and strings he has pulled, from the practicalities of planning campaigns and being the most persuasive person in the room to how to deal with political risk and crises. 278pp, paperback.