THE FORMULA

F1 is now the fastest growing sports business in the world and a multimillion dollar global media juggernaut. But how exactly did it get there? Here is the gripping inside story of how Formula One reinvented itself for the modern world, transforming from an elite, tradition-bound European racing series into a global entertainment juggernaut. Drawing on extensive reporting and insider access, highly respected Wall Street Journal reporter Joshua Robinson takes readers deep into the power plays, personalities and pivotal moments that reshaped the sport. At the heart of the story is the dramatic end of Bernie Ecclestone's decades-long reign and the arrival of Liberty Media, led by executives such as Chase Carey and later Stefano Domenicali, whose radical vision rewired Formula One for a digital, fan-driven age. Robinson reveals how behind-the-scenes deal-making, fierce resistance from team owners, and savvy media strategy - including the game-changing impact of Netflix's Drive to Survive - brought millions of new fans into the sport. Along the way, the book introduces the larger-than-life figures who define modern F1: team principals like Toto Wolff and Christian Horner, superstar drivers including Lewis Hamilton and Max Verstappen, and the engineers, strategists and executives who operate at the sharpest edge of competition. From boardroom battles and rule changes to personal rivalries and billion-dollar gambles, The Formula shows how speed, big money, inside feuds and audacious gambles all set against the backdrop of the world's most glamorous locations and storytelling became inseparable. Fast-paced, revelatory and packed with behind-the-scenes insight, modern F1 is the sports story of this era. 291 page paperback.