EVOLUTION OF TYPE: A Graphic Guide to 100 Landmark Typefaces

EVOLUTION OF TYPE: A Graphic Guide to 100 Landmark Typefaces

TONY SEDDON    Book Number: 87801    Product format: Hardback

Can you recognise your Selva, a blackletter based on medieval calligraphy (2012) from your Geometric Sans Serif Futura (1927-1930)? Examining letters from metal type to open type, here is a journey through the development of type design and typographic style from the mid 15th century to the present day. The 100 type faces have been chosen to represent the key elements of style and form used by the punch cutters, calligraphers and designers of the day. Presented in chronological order according to release date, each typeface is discussed in terms of its origins and impact on the design and print industry, and latterly for screen and digital use. Versions released in metal foundry type for hand-setting, as hot metal type for the Monotype and Linotype machines, as phototype, and as digital revivals or originals, are covered in detail alongside information about the people responsible for the design and the development of each adaptation of the typeface. Key glyphs from each face are annotated to show design evolution, and visual comparisons illustrate typefaces and their influence on contemporary releases. Jenson, Bembo, Garamond, Scotch Roman, Gill Sans, Rockwell, Folio, Trajan, Template Gothic, Brioso to Heron Serif, for each there is a note of the country of origin, classification and designers, a note on the stroke modulation, how it appears at different point sizes and regular or italic with a huge example in bright yellow illustration. Naturally this is a beautiful design and layout in glamorous US first edition hardback, 2015. 256pp, 8" x 10", colour illus.
Published price: $29.95
Bibliophile price: £11.00

Additional product information

ISBN 9781770855045
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