SLAB SERIF TYPE: A Century of Bold Letterforms

SLAB SERIF TYPE: A Century of Bold Letterforms

STEVEN HELLER & LOUISE FILI    Book Number: 85402    Product format: Paperback

Heavyweight Thames & Hudson publication made up entirely of advertising material produced on glossy paper and dripping with colour. Every single page has a typeface and a design from decorative posters, proclamations, bills, newspapers, packages and magazines. Typefaces were originally cut in wood, founded in metal and are currently digitised and have names like Karnak, Memphis, Pharaoh and Cairo. They are slab serif or square serif typefaces and are ubiquitous in the Western world. They derive in part from Bonaparte's 1798 campaign through Egypt and Syria and the fanatical and romantic obsession with Ancient Egypt which spread in the 1820s. These graphically intense typefaces with block serifs were marketed in 19th century France under the family name Egyptiennes and helped define the graphic styles of the era. Slab serifs also represent the Machine Age. A 1930s version is aptly named Girder, a reference to the skyscraper construction wave. The principal characteristics of these typefaces are very low contrast and rectangular slab serifs. The earliest recorded slab serif typeface for job printers, Antiqua, was introduced in 1815 by the legendary Vincent Figgins Foundry in London. All three categories as follows are represented in some way in this book, Neo-Grotesques, Italienne and Typewriter which originated in monospace format with a fixed width. Some slabs remain anonymous but are renowned for their utility and versatility. Dozens of typefaces and fonts are celebrated in this journey through the graphic ABC and it illustrative uses worldwide. Colour posters galore on every page. 352 page large softback.
Published price: £22.50
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Additional product information

ISBN 9780500518496
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