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Sir Lenny Henry rang up the Office for National Statistics to confirm something he had been thinking about for a long time. They confirmed to him that only 29.5% of the United Kingdom's population is made up of white, heterosexual, able-bodied men. So, he wonders, why do they still make up the vast majority of people we see in our media? Joining forces with the former Chair of the Royal Television Society's Diversity Committee, Marcus Ryder, he draws on decades of experience to reveal why recent efforts to diversify media have been thus far ineffective, and why they are simply not enough. With wit, humour and unflinching gravitas they analyse the flaws of current diversity initiatives, point out the structural and financial imbalances working against the cause, and provide clear solutions to get the media industry back on track. They include important and inspiring stories and delicious details like biscuits in meetings with senior UK politicians and when Nicola Sturgeon eats Tunnock's teacakes! From a pun at the BAFTAs to giving evidence at the Houses of Parliament and beyond, Lenny Henry goes on a journey to find out why so many of us feel excluded in society, and what we can do about it. 181pp, Faber paperback.