STYLED FOR THE ROAD ART OF AUTOMOBILE DESIGN 1908-1948

Styled for the Road was an exhibition held at the Wolfsonian-Florida International University which holds an impressive range of posters, prints, books, toys, models, paintings and ephemera about ocean liners to automobiles from the late 19th through to the mid-20th century. The aim was to provide a catalogue inviting viewers to consider the significant role of designers, illustrators and architects in the development of the newly emerging car culture and growing industry. A network of new showrooms displayed automobiles and served the needs of clients and salesmen and fuelled the imagination of prospective buyers with sleek poster designs for the Lincoln Zephyr gleaming, the Buick of 1939, to the light delivery car. Gorgeous full page colour illustrations show in-house styling studios at work for General Motors, the Sheller steering wheel, motor shows, the Ford tow truck, Goodyear tyres, the Dodge four-door Sedan 1948 to the REO Master Speed Wagon and a futuristic view of intercity transportation 1940 by John Ricketts, all in the finest sleek design. Streamlined cars, the convertible Victoria, the Duesenberg convertible, here are the glamour cars of the 30s and Chryslers built with quality, all making dreams come true. With biographies. Gorgeous colour plates, large spiralbound softback 102pp, 20 x 26 cm. Colour.