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The head of TED has produced in the words of Tim Harford 'The single best book on public speaking I've ever read' in his official TED New York Times bestseller. It is an insider's guide to creating talks that are unforgettable, an inspiring, contemporary guide to the venerable art of oratory. It is also a brilliant and profound look at how to communicate for anyone ready to create an impact with their ideas. It includes everything from how to craft your talk's content, be more effective on stage, and key tools that empower any speaker. He also shares insights from favourites such as Sir Ken Robinson, Amy Cuddy, Jamie Oliver, Elizabeth Gilbert, Jon Ronson and dozens more as he shows how the carefully crafted short talk can be the key to unlocking empathy, stirring excitement, sharing knowledge and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's world view. He also looks at talk styles to avoid and drills down to what is your point, the presentation process, rehearsal, notecards, voice, presence and even wardrobe, mental prep and the lectern. 269pp, paperback.