BEING CREATIVE

Creativity is nothing other than 'you'. The book sets out five major areas - beginning, process, persistence, methodology and ending, each with several examples, some experimental formulas in a series of opportunities, and each section is illustrated with at least one response from the author's own practice. He offers 20 effective exercises all using a unique visual approach to shift your perspective and ignite your creativity. Whatever your passion, craft or aims, the book provides inspiration to unlock your originality. Learn why creativity equals doing, explore the role of recording, take action through ten minutes each day and use the process to encourage change. It looks at ideas mutating, failures and success, your internal camera, subverting habits, using crumbs of ideas, recording every day and first thoughts. An exercise includes Aladdin's Cave randomising old and new and looking into the unconscious. 'I was finding myself stuck searching for an ending to my own book, so I tried an old technique and opened the book at random'. He landed on page 117 of The Catcher in the Rye and thought about the Romeo and Juliette, masculine and feminine of lead characters and about using that rivalry as part of the process of his ending. 158pp, colourful softback, colour diagrams.