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BRIEF GUIDE TO BUSINESS CLASSICS
Bibliophile price: £4.00
70 major books on how to succeed in business, trade and life generally are each given a four-page summary with key points in a box at the end. The authors range from Machiavelli to Roddick and Schumacher to Trump. Adam Smith's The Wealth of Nations is the 18th century classic that laid the foundations of modern economics with its arguments for free trade, though Smith also believed in enlightened regulation. The Art of the Deal by Donald Trump and Tony Schwartz is summarised in the words: "My name is Donald Trump and I don't take 'no' for an answer". The Essays of Warren Buffet propound the view that a CEO should treat shareholders as he (assumed to be male) would want to be treated himself, and Buffet "proves that it is possible to be a successful investor while continuing to act with wisdom and decency". The 10 Laws of Enduring Success by Bartiromo with Whitney (2010) offers some standard aspirations - self-knowledge, vision, integrity - but with its emphasis on your own resources rather than business technique, it has held up well over the decade. Criticised for accepting male corporate values, Lean In by Sheryl Sandberg is subtitled "Women, Work and the Will to Lead", while Jessica Bennett's Feminist Fight Club is a humorous challenge to sexism, coining such terms as "Vagaffirmative action" for use against the office "Manterruptor". 296pp, paperback.

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